BBC Radio Norfolk Feature
Bringing Creativity and Character Into Every Space
It was a lively and honest conversation, centred around the realities of modern living and the little frustrations so many of us face. From nowhere to hang your coats, to that cluttered laundry corner or the dream of an open-plan kitchen, we all know the feeling of a home that’s almost right – but not quite.
As the founder of Urban Interiors, based right here in Norfolk, I get to see these challenges every day and, more importantly, help clients solve them in ways that are creative, cost-effective and deeply personal. Whether I’m working with a family looking to renovate their home or a commercial client seeking a more functional, design-led workspace, the goal is always the same: to create interiors that work for real people, in real life.
One of the topics that resonated most during the interview was the desire for organised, luxurious spaces that feel good to live in, and function beautifully too. These days, with many of us working from home or simply spending more time indoors, the way our interiors support our daily lives has never mattered more. People want clever storage that doesn’t compromise on style. They want wardrobes where there used to be garages, and walk-in spaces that give everything a home.
And yes, I’m right there with you. I’m currently undertaking a renovation of my own, and let me tell you, it’s every bit as chaotic, dusty and demanding as you’d expect. But it’s also a reminder of why I love what I do. Because whether I’m designing a large-scale commercial fit-out or reconfiguring a residential layout, the magic lies in the transformation.
That said, not every update requires a full renovation. If you’re exploring interior design services in Norfolk and wondering where to start, then start small. In the interview, I shared a few of my favourite budget-friendly hacks: updating cabinet handles, experimenting with paint colours, swapping out lighting, or reconfiguring your furniture layout can make a huge impact without breaking the bank. IKEA is also a brilliant resource for modular wardrobes that look far more bespoke once fitted with the right finishes.
Design should be accessible, not intimidating. And sometimes, the simplest changes are the ones that breathe new life into a space.
We also touched on trends, a word I approach with caution. Yes, earthy greens are having a moment (and I do love green!), and yes, we’re seeing a return of wallpaper, panelled walls, and even arches. But my advice remains the same: don’t design purely to follow trends. Your home or workspace should be a reflection of who you are; it’s where you live, where you work, where you welcome guests or clients. It should lift you up, not weigh you down.
That’s why sustainability is such a key focus in my work, particularly for clients looking to renovate responsibly. I love finding ways to reuse or reupholster existing furniture, a beautiful old chair or well-made sofa can be given a completely new lease of life with the right fabrics. And the joy of preserving a family piece while still making it work with a modern scheme? That’s priceless.
Whether you’re dreaming of a total refurbishment or just want some help rethinking a tricky room, Urban Interiors is here to help. We work across Norfolk, offering thoughtful and professional interior design services for both commercial and residential spaces. Our approach is collaborative, transparent and always rooted in real-world living, because your interiors should work as hard as you do.
I’m so grateful to BBC Radio Norfolk for giving me the opportunity to share my story and hopefully inspire a few listeners to pick up a paintbrush or start thinking differently about their space.
And if you’re ready to make your home or business somewhere you truly love to be, I’d be delighted to hear from you.
Vicky Allison
Kind words from the client
